< Google currents logo>If you love to read news, or blog or magazine but hate to do it on your smartphone or tab …… now it’s time to embrace the digital readership. Here comes “Google Currents”.

Yesterday, I accidentally met “Google Currents” and got curious. The description itself is hazy, not give the sense what it’ll do. But wait, how could it explain ? It’s totally new revolutionary way to engage your readership into fun. Just install on your iPhone or Android phone and see how nice a productive software can be. BTW, all “editions”(contents’ name for Currents) are free for this application.

You can get it right away here at Google Currents …

A sample screen

According to the developer, Google Inc., it’s

Beautiful, free, favorite publications for your phone and tablet.

Google Currents delivers beautiful magazine-like editions to your tablet and smartphone for high speed and offline reading. Editions are all free and include:

  • Publisher editions – Publishers such as Forbes, The Guardian, TechCrunch, PBS, Saveur, and more have produced hundreds of editions including in-depth articles, videos, fine photography, slideshows, live-maps, and social streams.
  • Google trending editions – Google Currents uses Google search technology to hourly build a set of editions tracking the five most recent trending stories in categories such as world, entertainment, sports, science, and more. Each story is presented through a fresh edition of articles, videos, and pictures,
  • Your favorite blogs and feeds – Instantly, turn your Google Reader subscriptions, or any of your favorite blogs/feeds into a beautiful edition with a magazine feel.

Each edition is available for high speed offline reading, and provides quick-touch sharing. Google Currents self-adapts to differently sized phones and tablets, with your subscriptions synchronized across devices. Google Currents – a reading experience not to be missed.

Named by New York Times, The Next Web, SlashGear and more as a top 10 Android app in 2011.

But, according to me, it’s simply awesome.

What’s cool:

  • Offline reading is possible
  • You can easily check the trends, i.e. what’s goin’ on web
  • Partitioning of the reading space that makes sense
  • Awesome font rendering on phone/tab screen
  • Already included some great subscriptions

What’s not yet:

  • Integration of Google Reader subscription
  • Why publication(aka markeing) of this great app is so poor ?
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